Fathalla Market App Redesign — UI/UX Case Study

Project Title: Fathalla Market Mobile App Redesign. The Goal: To transform a traditional retail app into a modern, fast, and user-centric e-commerce platform. The Problem: A cluttered homepage, confusing category navigation, and a lengthy checkout process that caused user frustration and high cart abandonment. The Solution: A complete interface refresh featuring a streamlined search system, clean visual hierarchy, and a fast, one-page checkout flow. The Deliverables: User research insights, wireframes, an updated design system, and a fully interactive Figma prototype.