Automated Dynamic Weekly Email System – EasyX

Developed a fully automated weekly email marketing system for EasyX, an African news app serving English and French-speaking users.

Built bilingual emails (EN/FR) sent every Sunday via Amazon SES + SendGrid, with dynamic content pulled from the database: top 12 news articles grouped by category, plus weekly statistics. Included an admin dashboard for scheduling, previewing, and test-sending emails. Email frequency and date range are fully configurable via a single variable (weekly to 4-weekly). Secure admin login tied to the database.