Adidas Sales Performance & Profitability Dashboard

Adidas Sales Performance & Profitability Dashboard

In this project, I built a fully interactive dashboard to analyze:

? Total Sales, Units Sold & Operating Profit

? Sales Growth YoY & Profit Margin

? Top Performing Product & Region

? Sales by Method (In-store, Outlet, Online)

? Monthly & Quarterly Performance Trends

? Retailer Efficiency Analysis

? Drill-through analysis by State → City → Retailer

? Key Insights:

• 900M Total Sales

• 332M Operating Profit

• 36.9% Profit Margin

• Best Month: July 2021

• Best Selling Product: Men’s Street Footwear

? Tools Used:

• Power BI

• DAX (Time Intelligence, Ranking, Growth % Calculations)

• Data Modeling

• Interactive Drill-through & Smart Features

This project helped me strengthen my skills in:

✔ Business KPI Design

✔ Data Storytelling

✔ Advanced DAX Calculations

✔ Dashboard UI/UX Design