Marketing Agency Google Case Study

Marketing Agency Case Study

Google Ads Lead Generation Campaign

Client

Marketing Agency -

Platform

Google Ads

Objective

Generate high-quality leads while improving ROAS and overall campaign profitability.

Results Achieved

Generated over 2.8M SAR Revenue -

Managed 361K SAR Ad Spend -

Achieved 7.85K Conversions -

Reached 8.26% Conversion Rate -

Reduced Cost Per Conversion to 45.95 SAR -

Increased ROAS from 300% to 1200% within 12 months -

Overview

Managed and optimized Google Ads lead generation campaigns for a marketing agency over a 12-month period.

By focusing on high-value services, daily optimization, audience targeting, and continuous performance analysis, the campaigns achieved strong revenue growth and significant improvement in ROAS performance throughout the year.

The strategy successfully generated over 2.8M SAR in revenue while maintaining profitable acquisition costs and scalable lead generation performance.

Responsibilities

Google Ads Campaign Management

Lead Generation Strategy

Audience Targeting & Optimization

Conversion Tracking

Budget Scaling & Optimization

Performance Reporting

Tools Used

Google Ads

Google Analytics

Google Tag Manager

Looker Studio