Egyptian Fashion Brand Case Study

Egyptian Fashion Brand Case Study

Performance Marketing & E-commerce Growth – 2025

Client

Egyptian Fashion & Apparel Brand

Industry

Fashion / E-commerce

Objective

Scale online sales, increase orders, and improve overall store performance through performance marketing and conversion optimization.

Results Achieved

Generated over EGP 13.4M Gross Sales

Achieved more than EGP 10.5M Total Sales

Increased total sales by 87% Year-over-Year

Generated 11,403 Orders

Increased orders by 66%

Reached over 801K Sessions

Achieved a 1.36% Conversion Rate

Generated:

57.8K Add To Cart

30.3K Reached Checkout

10.9K Completed Purchases

Project Overview

In 2025, I managed and optimized the performance marketing strategy for an Egyptian fashion e-commerce brand with the goal of scaling revenue while maintaining profitable growth.

The strategy focused on improving the complete customer journey, starting from traffic acquisition and audience targeting all the way to checkout completion and purchase conversion.

By implementing a data-driven advertising strategy, continuous creative testing, retargeting campaigns, and conversion-focused optimization, the brand achieved significant growth across all major performance metrics.

The store successfully surpassed EGP 13 million in gross sales while generating more than 11,000 orders and achieving strong year-over-year growth in both revenue and conversion performance.

Responsibilities

Meta Ads Campaign Management

Performance Marketing Strategy

Conversion Rate Optimization (CRO)

Retargeting Campaigns

Audience Testing & Scaling

Creative Performance Analysis

Budget Allocation & Scaling

Analytics & Performance Reporting

Strategy Implemented

Full Funnel Advertising

Built a complete advertising funnel targeting:

Cold Audiences

Retargeting Audiences

Existing Customers

Creative Testing & Optimization

Tested and optimized multiple ad creatives including:

Video Ads

UGC Content

Product-Based Creatives

Offer & Promotion Campaigns

Data-Driven Scaling

Scaled campaigns based on:

ROAS

CPA

Conversion Rate

Purchase Volume

Conversion Optimization

Focused on improving:

Add To Cart Rate

Checkout Completion

Purchase Conversion Efficiency

Tools Used

Meta Ads Manager

Shopify Analytics

Google Analytics

Google Tag Manager

Clarity

Final Outcome

The brand achieved exceptional e-commerce growth during 2025, generating multi-million EGP sales figures while significantly improving order volume, conversion performance, and overall store profitability through a performance-driven marketing strategy.