Floretic – Flower App & Website UI/UX Case Study

Floretic is a modern flower shopping platform available on both mobile and web. The goal was to create a smooth and enjoyable shopping experience by solving common problems users face — such as cluttered interfaces, limited customization, and complex checkout steps. This case study explores the full design process, from identifying user pain points to creating an elegant, user-centered solution that makes gifting flowers easier, faster, and more delightful.