Social Media Posts

## **Client : [Whale](https://www.facebook.com/...)

Platform: Facebook - Instagram - TikTok

Goal: Engagement - Awareness**

- Content ideation

- Caption writing

- Design copy (on-visual text)

**What I Did:**

Developed content ideas tailored to the client’s brand voice and target audience.

Wrote engaging captions and strong on-design copy using clear hooks to capture attention and encourage interaction.

**Content Goal:**

(Engagement / Brand awareness / Promotion / Conversions)

## **Client : [Snapper Production](https://www.instagram.com...)

Platform: Facebook - Instagram - Tiktok

Goal: Engagement - Awareness

Creative Director (Social Media Content)**

**Responsibilities:**

- BTS video ideation

- Trend & sound selection

- Visual direction & pacing

- Caption writing

- Content concept development

**What I Did:**

Led the creative direction for BTS short-form content by developing original video concepts from raw shooting materials.

Selected trending sounds, defined visual style, color mood, rhythm, and overall pacing to create engaging, reach-driven content.

Wrote captions and ensured consistency between the video concept and the published post, while the editor handled execution.

## **Client : [I Cash Store](https://www.facebook.com/...)

Platform: Facebook - Instagram - Tiktok

Goal: Engagement - Awareness**

- Tone of Voice definition

- Content ideation

- Caption writing

- Design copywriting

**What I Did:**

Defined the brand’s tone of voice to ensure consistency across all content.

Developed post ideas and wrote captions and on-design copy aligned with the selected TOV, using strong hooks and clear messaging tailored to the target audience.

**Content Goal:**

(Brand consistency / Engagement / Awareness)