Adidas Sales & Profitability Dashboard

Overview:

An interactive Power BI dashboard designed to analyze Adidas' sales performance in the US market, providing clear insights into revenue, profit margins, and sales channels.

Key Highlights:

Financial KPIs: Tracked $717.8M in Total Sales and $268.7M in Profit, showcasing a 394% YoY growth.

Comprehensive Navigation: 5 dynamic pages covering Overview, Sales, Profit, Product, and Channel Analysis.

Interactive Filtering: Slicers for Month, State, and Product Category to allow customized data views.

Deep-Dive Metrics: Detailed breakdowns of sales by retailer (Amazon, Foot Locker, etc.), sales methods, and geospatial mapping across US states.

Top Performers: Identified "Street Footwear" as the most valuable and profitable category.

Tools Used: Power BI, Power Query, DAX, Data Visualization.