Portfolio Brimore - November

Brimore grew up in Egypt during challenging circumstances. The devaluation of the Egyptian currency in November 2016 led to an unprecedented wave of inflation.For a highly import-dependent consumer economy, prices of goods and products rose sharply and vacant shelves started appearing. Brimore predicted this challenge since the start of 2016.During the course of a year, the company investigated and analyzed the conditions of the Egyptian industry and more than 200 factory managers were interviewed, 40 of which were chosen to manufacture our products.Direct selling was chosen as the most appropriate way to eliminate the added cost of wholesale and retail as well as the transport, storage, marketing and advertising.