New product

I developed a comprehensive concept for a new product proposal for Beyti, introducing a unique Jujube Juice to the Egyptian market. The project included a full SWOT analysis to evaluate market opportunities, competitive positioning, and potential risks.

I also conducted a detailed cost and profitability analysis, estimating production expenses, pricing strategy, and expected profit margins to ensure the product’s financial feasibility. In addition, I created compelling advertising copy and campaign ideas tailored to the target audience.

To support the concept, I researched the history and performance of the juice market in Egypt, identifying trends, consumer behavior, and growth opportunities. All findings and strategies were presented in a high-quality, structured presentation designed to clearly communicate the product’s value and potential.

The proposal has been well-received, and Beyti is currently still reviewing and evaluating the product for possible development.