Marketing ideas

I developed a non-direct marketing concept for Lipton focused on integrating the product into everyday experiences rather than traditional advertising. The idea included product placement in films and digital content to create natural brand exposure, distributing free samples to increase trial and engagement, and offering corporate deals to position the product as part of employees’ daily routines. Additionally, I emphasized strengthening the brand’s presence on TikTok and social media through relatable, trend-driven content to connect more effectively with the target audience.