Integrated Marketing Analysis for Nike & Sony (SWOT, Segmentation & IMC Strategy)

Description:

I developed a professional marketing analysis project comparing Nike and Sony (PS5), covering key strategic areas including SWOT analysis, market segmentation, targeting, positioning, and integrated marketing communication (IMC).

The project highlights how global brands build competitive advantage through innovation, branding, and customer-focused strategies, with practical insights into pricing, promotion, and distribution.

Key Highlights:

SWOT analysis for Nike

Market segmentation (Demographic, Psychographic, Behavioral)

Targeting & positioning strategies

Branding and value-based pricing

Sony PS5 distribution and promotional strategy

Integrated Marketing Communication (IMC) analysis