Sales Performance Dashboard & Market Insights

Campaign Performance Dashboard

Project Description:

Designed and developed an interactive dashboard for analyzing marketing campaign performance, aimed at tracking key performance indicators (KPIs) and transforming data into actionable insights.

The dashboard provides a comprehensive analysis of market data across multiple dimensions such as countries and age groups, enabling a deeper understanding of customer behavior and supporting data-driven marketing strategies.

Key Features:

Tracking Total Spend and Total Impressions

Monitoring Total Purchases and Purchase Value

Calculating Average Cost per Purchase

Measuring Cart to Purchase Rate

Analyzing Return on Ad Spend (ROAS)

Data Analysis:

Performance analysis by Country

Performance analysis by Age Groups

Identification of top-performing markets

Identification of the most engaged segment (Top Age Group: 25–34)

Analysis of Average Order Value (AOV) by country and age

Visualization & Insights:

Interactive maps to display geographic distribution

Use of charts (Bar, Line, KPI Cards) for clear data representation

Interactive filtering by country and age group

Highlighting key insights such as

Top Country: Saudi Arabia (SA)

Highest ROAS: 7.69

Tools & Technologies:

Power BI

Microsoft Excel

Data Cleaning & Data Transformation

Data Visualization

Project Goal:

To transform marketing data into clear, actionable insights that support:

Campaign optimization

Cost reduction

Increased return on investment (ROI)

Data-driven decision-making