Sales Analytics & Database Optimization

Engineered a scalable retail data model and optimized analytical workflows to deliver high-speed business insights.

Architected a robust multi-table relational schema with enforced data integrity.

Optimized complex queries using CTEs and Window Functions to track MoM growth and regional performance.

Enhanced database efficiency through strategic indexing and execution plan analysis.

Automated reporting layers using SQL Views for real-time sales and customer activity monitoring.

Delivered actionable business metrics including Average Order Value (AOV) and Category Performance.