Customer Behavior churn and Simulation

Project: Customer Churn Prediction & Behavioral Simulation System

Developed a machine learning-based system to predict customer churn and simulate behavioral patterns.

The solution identifies customers likely to leave and provides actionable insights to improve retention and engagement.

What I delivered:

End-to-end ML pipeline (data preprocessing → modeling → evaluation)

Churn prediction model (classification)

Behavioral analysis and simulation

Business Value:

Reduces customer churn rate

Enhances customer retention strategies

Supports marketing and decision-making teams