Adidas Sales & Profit Analysis Dashboard

? Project Overview

This project presents a comprehensive interactive dashboard for analyzing Adidas sales performance across the United States. The dashboard provides deep insights into sales trends, profitability metrics, retailer performance, product category analysis, and regional distribution patterns. Built to support data-driven decision-making, this analysis covers sales data from 2020 to 2022, encompassing $899.90M in total sales, $332.13M in profit, and 2.48M units sold across 9,648 retailers.

The dashboard enables stakeholders to:

Monitor key performance indicators (KPIs) in real-time

Identify top-performing products, retailers, and regions

Analyze sales channel effectiveness (Online, Outlet, In-store)

Track revenue and profit trends over time

Make informed strategic decisions based on geographic and product insights