Fable | Refreshing Beverage Visual Identity & Packaging Design

Overview:

Fable is a modern beverage brand that focuses on delivering natural, fresh, and high-quality fruit-based drinks. The goal of this project was to create a visual identity that feels both "Legendary" (as the name suggests) and incredibly refreshing.

Design Concept:

Typography: I chose a clean, modern Sans-serif typeface to ensure readability and a professional feel. The wordmark reflects stability with a touch of friendly curves.

Visual Elements: A custom-made fruit pattern was developed to represent the natural ingredients. This pattern adds a vibrant and energetic layer to the brand’s storytelling.

Color Palette: A vibrant "Nature Green" was selected as the primary color to evoke feelings of freshness, health, and vitality.

Packaging: The 3D mockups demonstrate the brand's adaptability, showing how the identity scales from a single icon to a full product lineup in a premium, chilled aesthetic.

Deliverables:

Logo Design & Variations.

Brand Color Palette & Typography Guidelines.

Custom Brand Patterns.

Product Packaging & Mockup Visualization.