Managing and optimizing Google Ads campaigns for an online store and achieving a high ROAS

I managed and optimized Google Ads campaigns for an online store, aiming to increase sales and achieve the highest possible return on ad spend.

During the period, the following results were achieved:

Over 21,000 targeted clicks

Sales of SAR 316,000

ROAS of over 1800%

Ad budget exceeding SAR 17,500

My tasks included:

Creating and managing Search & Performance Max campaigns

Analyzing keywords and selecting the highest-converting ones

Optimizing ads to increase click-through rate (CTR)

Optimizing landing pages to increase conversion rate

Monitoring performance daily and optimizing campaigns based on data

Reducing cost per acquisition (CPA) and increasing profits

Clear sales growth was achieved while maintaining low costs and achieving a high return on investment, which helped the store to expand and continue with campaigns on a monthly basis.