Google Ads Campaign Setup & Optimization (Simulated Project)

Launch a high-performing Google Search Ads campaign from scratch with proper structure, keyword targeting, ad

copy, bidding strategy, and conversion tracking.

Scope of Work:

- Created 2 Google Search campaigns with tightly themed ad groups.

- Conducted detailed keyword research (Exact, Phrase, Broad match types + negatives).

- Wrote 4 optimized ad copy variations with compelling CTAs.

- Configured conversion tracking via Google Ads & GA4.

- Applied bidding strategy (Target CPA), geo-targeting, and ad scheduling.

- Added sitelinks, callouts, and structured snippets.