BMW Grand Class

Designed a mobile experience for managing real-time vehicle systems across multiple MENA markets.

The challenge was handling complex system behavior including real-time data, legacy integrations, and multilingual support (including RTL), while maintaining clarity and user trust.

I focused on structuring workflows, defining system behavior, and simplifying interactions in high-risk scenarios such as remote vehicle actions and service booking.

This resulted in improved user trust, higher engagement, and reduced reliance on support through better self-service flows.

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