Website Traffic Analysis Dashboard

This project focuses on analyzing website traffic data to understand user behavior and improve performance.

I collected and cleaned the data using Excel, then analyzed key metrics such as total visitors, bounce rate, session duration, and conversion rate. Using Tableau, I created an interactive dashboard that allows users to explore traffic sources, device types, and user engagement trends.

The dashboard provides clear insights into how users interact with the website, helping businesses optimize their marketing strategies and improve user experience.

Tools used: Excel, Tableau