saber and the legend of sheep sultan

This is a full branding campaign for an Egyptian–Oriental restaurant. It is built around a fun comic story about a character called “Sultan,” who goes through funny and exaggerated experiences in the restaurant world.

The project includes a comic story, a creative menu, and packaging design. All parts are connected to the same story, where the food and packaging feel like part of Sultan’s journey.

The visuals are made using digital painting with warm colors and a simple, expressive style that reflects Egyptian food and culture.

The goal is to create a fun and memorable brand experience by mixing storytelling, illustration, and packaging design.