Conducted competitor benchmarking analysis for GCC e-commerce market
Analyzed social media performance across Instagram, TikTok, and Facebook
Evaluated app and website strategies, including UX, promotions, and conversion tactics
Identified key market trends including influencer marketing, TikTok engagement, and app-first behavior
Assessed brand positioning, engagement levels, and content strategies across competitors
Developed actionable recommendations to improve platform strategy, engagement, and conversion