Directed comprehensive advertising and marketing campaigns, overseeing contract
negotiations, planning, and promotional strategy execution.
Founded an in-house execution and printing department, acquiring cutting-edge printing
equipment to reduce outsourcing costs and improve efficiency.
Recruited and managed a high-performing team of designers, sales staff, and contract
managers, promoting creativity and collaboration.
Supervised all financial operations, including accounting, auditing, and banking relationships,
ensuring accuracy and timely reporting for strategic decisions.
Maintained compliance with local regulations including Zakat, Tax Authority, and Ministry of
Labor requirements.
Spearheaded business diversification into import/export sectors, establishing cold storage
facilities and sales teams that expanded reach across the Eastern Province.
Organized large-scale events including the Family & Children Festival 2016 (sponsored by
Huawei) and the 2017 Family & Children Festival under the Saudi Entertainment Authority.
Coordinated cultural and theatrical events with the General Association of Culture and Arts in
Dammam, enhancing brand reputation.
Built a strong brand identity in the advertising and events industry, ensuring lasting impact on
both clients and the community.