meta ads

- Expert in Meta Ads (Facebook & Instagram)

- Proven experience with lead generation and/or selling digital products

- Deep understanding of Arabic/GCC market behavior

- Strong experience in:

- Funnel optimization (ad → landing page → conversion)

- A/B testing (creatives, angles, hooks, audiences)

- KPI tracking (CPL, CPA, ROAS, CTR, conversion rate)

- Scaling strategies (horizontal & vertical scaling)

- Ability to identify bottlenecks and improve performance across the entire system (not just ads)