Sales Performance Dashboard | Power BI

Performed data cleaning and transformation using Power Query (ETL process).

• Designed relational data model and created DAX measures for Total Sales, Profit,

Orders, and Profit Margin (12.47%).

• Built interactive dashboard with filtering by Year and Region to enable performance

analysis.

• Analyzed monthly sales trends, product categories, customer segments, and shipping

modes.

• Integrated geographic visualization to evaluate regional sales performance and

executive KPIs.