Customer & Product Analytics Dashboard

Customer & Product Analytics Dashboard

This dashboard dives deeper into product and customer behavior analysis.

• Key Features: • Average Orders, Profit Margin & Quantity

KPIs

• Sales by Brand (Treemap)

• Sales by Category (Donut Chart)

• Profit vs Discount Analysis (Scatter Plot)

• Quantity Sold by Subcategory

• Sales by Country

• Customers by Segment & Country (Funnel Chart)

• Fully Interactive Filter Panel (Brand, Category, Segment, Gender, Ship Mode, Country, Channel)

• Business Value: Enables deeper insights into customer segments, product performance, and pricing strategies.

X Tools & Skills Used:

• Microsott Power Bl

• Data Modeling (Star Schema - Fact & Dimension Tables)

• DAX Measures & KPIs

• Power Query (Data Cleaning & Transformation)

• Interactive Slicers & Drill Features

• Custom Dark Theme Design

• Figma (for dashboard layout & Ul/UX prototyping) el focused heavily on clean layout, visual hierarchy, and executive-level storytelling through data.

This project strengthened my skills in: V Business Intelligence

V Data Visualization V Analytical Thinking

Dashboard UI/UX Design

v

Performance Analysis

Global Sales

Retail Sales Performance Dashboard

Analysis

2.05M

443.72K

Customer &