? Adidas Sales & Performance Dashboard

I developed an interactive Power BI dashboard to analyze Adidas sales data and uncover actionable insights that support better business decisions.

? Project Objective:

To perform a comprehensive analysis of sales performance, customer behavior, and business metrics using modern data analytics techniques.

? Key Features:

* Data Cleaning & Transformation (Power Query)

* Creation of key KPIs, including:

• Monthly Sales Growth

• Average Profit Margin

• Sales per Representative

• Customer Lifetime Value

* Month-over-Month (MoM) and Year-over-Year (YoY) analysis

* What-If Analysis to simulate the impact of discounts on sales

* Fully interactive dashboard with dynamic filtering

? Advanced Techniques:

* DAX measures for complex calculations

* Conditional Formatting for performance highlighting

* Drill-through for detailed analysis

* UNICHAR indicators (⬆ ⬇) for trend visualization

? Business Impact:

This dashboard transforms raw data into clear insights that help:

* Improve pricing strategies

* Monitor product performance

* Understand customer behavior

* Identify growth opportunities

? Tools Used:

Power BI | DAX | Excel

? This project demonstrates my ability to turn data into meaningful and actionable insights.

? Available for freelance data analysis and dashboard development projects.