case study

I worked with nouma, an eCommerce brand in the GCC, with the goal of improving their ad performance and scaling their revenue through Meta Ads.

? **The Challenge:**

The brand was running ads but struggling with inconsistent results, high customer acquisition cost, and limited scalability.

? **What I Did:**

* Conducted a full audit of their ad account and funnel

* Restructured campaign strategy based on data-driven targeting

* Tested multiple creatives (videos & images) to identify winning angles

* Optimized audience segmentation and retargeting strategy

* Focused on improving conversion rate and reducing wasted ad spend

? **Results:**

* Significant increase in ROAS

* Reduced cost per purchase

* Achieved consistent daily sales

* Successfully scaled winning campaigns to higher budgets

? **Key Takeaway:**

By focusing on the right creatives, proper testing, and continuous optimization, we turned underperforming campaigns into a scalable revenue channel.

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If you're running ads and not getting the results you expect, I can help you identify exactly what's holding your growth back and scale your brand effectively.