Productivity & Marketing Performance Analysis

This dashboard is designed to provide a comprehensive analysis of retail performance and is divided into two connected pages. The first page, Customers & Stores Insights, focuses on customer and store analysis by presenting key metrics such as total profit, quantity sold, average orders per customer, and total customers. It includes a detailed table showing sales, quantities, and each customer’s contribution to total profit, along with insights into payment methods and a comparison of store performance based on total sales. The second page, Retail Performance, highlights overall business performance by displaying total sales, profit, total transactions, and average order value, as well as quarterly sales trends and detailed breakdowns by product, category, city, and region, enabling data-driven decisions to optimize sales and profitability.