Bellabeat Smart Device Analysis- Google Capstone

Analyze Fitbit smart device usage data to gain insights into how consumers are using their devices and provide high-level recommendations for Bellabeat’s marketing strategy.

I used the FitBit Fitness Tracker Data from Kaggle.

Tool used: Python (Pandas).

Integrity Check: Verified that the dataset had 0 missing values and 0 duplicates.

Transformation: Converted ActivityDate to a datetime format and extracted days of the week to identify behavioral patterns.

Daily Activity: The average user takes around 7,637 steps per day, which is below the recommended health goal of 10,000 steps.

Weekly Trends: Activity levels are highest on Tuesdays and Saturdays.

Sunday Slump: There is a significant drop in activity on Sundays, where users recorded the lowest average step count.