Kimo store is one of best electronics & home appliances in both Alex & Giza. As they specialized in buying Laptops, PCs, Home & Electronic Appliances, networks Accessories, & Security systems
Although Having an user-friendly & Organized Website along with a Standard Social Media Presence, they were struggling online purchases because of poor campaigns as they were relying on Engagement Campaigns and didn’t depend on activating conversion campaigns.
Also having bad tracking & Conversions on both Google Ads & Google Analytics made it harder to track accurate purchase numbers.
To-Do list:
Adjust tracking on GA4 & Google Ads
Start Activating & Trying Conversion Ads on most of website categories
Start Activating Awareness campaigns on both of Meta & Google Ads to increase Brand Awareness