تفاصيل العمل

Fitbit Data Marketing Analysis Project

Analyzed Fitbit user data to identify trends in customer behavior and support marketing decision-making. Cleaned and preprocessed the data by handling missing values, correcting data types, and standardizing column formats. Performed exploratory data analysis to uncover patterns related to user activity, calories burned, and engagement levels. Developed an interactive dashboard using Tableau to visualize key insights, highlight user segments, and support data-driven marketing strategies

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