Churn Dashboard

This Churn Dashboard provides a detailed analysis of customer retention, revealing an overall churn rate of 27.0% within a total base of 6,418 customers. A significant driver of this attrition is contract type, with month-to-month subscribers experiencing a staggering 46.5% churn rate compared to just 2.7% for two-year contracts, despite two-year contracts generating the highest total revenue at 8.2M. The data suggests that tenure and age play critical roles, as customers over the age of 50 and those with longer tenures show higher churn percentages, peaking at 27.5% for those with over 24 months of service. Geographically, Jammu & Kashmir sees the highest attrition at 57.2%, while fiber optic users are much more likely to leave (41.1%) than DSL or cable users. Gender-wise, male customers account for the majority of churn at 64.15%. The primary reason for leaving is attributed to competitors, which accounts for 761 of the lost customers, followed by dissatisfaction and professional attitude. Interestingly, services like premium support and online security appear to be strong retention tools, as customers utilizing these features show significantly higher "stayed" percentages compared to those who do not.