Aurelia Yachts - High-End Luxury Yacht Charter Booking Platform

Aurelia Yachts is a sophisticated digital platform designed for premium yacht chartering. My goal was to create a seamless, high-end booking experience that reflects the luxury of the service itself.

​Key Contributions:

​User Research & Persona: Conducted research to understand the needs of high-net-worth individuals and their booking behaviors.

​Wireframing: Developed structured layouts to ensure a frictionless navigation flow.

​Visual UI Design: Applied a minimalist, elegant aesthetic using a refined color palette (Beige, Gold, and Soft tones) to evoke a sense of exclusivity.

​Interactive Prototype: Built a high-fidelity prototype in Figma to test the user journey from browsing to final booking.

​The result is a responsive, modern, and trustworthy platform that prioritizes ease of use without compromising on luxury aesthetics.