Website Analysis

Website SEO & Performance Analysis

Conducted a comprehensive SEO and website performance analysis to evaluate keyword intent distribution, branded vs. non-branded traffic, and overall site performance. The analysis identified that commercial intent keywords represented the majority (50.6%), indicating strong opportunities for conversion-focused search traffic, while informational keywords accounted for 29.6%, supporting awareness and discovery stages.

Traffic insights showed that 87.5% of traffic came from non-branded keywords, highlighting the site's ability to attract new users beyond brand searches. Branded traffic contributed 12.5%, suggesting room for brand visibility growth.

A mobile performance audit using Lighthouse revealed a performance score of 28, with key performance issues including a First Contentful Paint of 6.1 seconds, Largest Contentful Paint of 13.9 seconds, and Time to Interactive of 14.9 seconds. These results indicate significant optimization opportunities in areas such as page load speed, resource management, and rendering performance.

Based on the findings, optimization recommendations were proposed to improve SEO visibility, page speed, and overall user experience, ultimately aiming to increase organic traffic and website engagement.