sky root

Project Overview

SKYROOT is a travel and tourism branding concept created to represent adventure, exploration, and global discovery. The idea behind the brand is to inspire people to explore the world and experience new destinations. The visual identity focuses on modern, clean design elements that reflect freedom, movement, and travel.

My Role

For this project, I developed the full brand identity including the logo design, color palette, and typography. I also designed several brand applications such as travel posters, social media templates, and business card mockups to demonstrate how the brand could be used across different platforms.