simonds bakery

Simonds is a sweets brand focused on delivering high-quality desserts and creating a strong digital presence to connect with its audience.

My role was focused on content strategy and marketing planning. I developed a comprehensive content plan and content calendar to organize and schedule social media posts aligned with the brand’s marketing goals.

I also conducted a content audit to evaluate existing content performance and identify opportunities for improvement. In addition, I created detailed customer personas to better understand the target audience, their preferences, and their behavior, helping the brand deliver more relevant and engaging content.

These efforts helped improve content consistency, audience targeting, and overall marketing effectiveness.