This digital marketing plan aims to improve and increase Nestle's digital presence and
thus increase sales, especially for Nescafe in the Palestinian market. The plan focuses on
strategies to increase the attraction of young people, such as university students,
employees, and even coffee lovers from different groups, but it focuses more on young
people because this strategy aims to increase interaction on social media, as they are more
interactive than older groups, in addition to exploiting influencer marketing and engaging
with them, digital advertising campaigns, and content that suits the Palestinian market.
The report includes a detailed analysis of the market, audience, and objectives, and how
all these steps will be implemented to obtain the desired results and objective.