Sales Performance

I built this Sales Performance Dashboard from scratch using Power BI, starting with raw data and ending with a clean, interactive dashboard focused on business insights.

What I worked on:

• Cleaned and prepared the data to ensure accuracy

• Built the data model and relationships

• Created DAX measures using calculated measures, VAR, and SWITCH for flexible and dynamic calculations

• Tracked key metrics such as Total Sales, Total Cost (Incl. Tax), Target, and Profitability

• Analyzed profit by state to highlight performance differences

• Compared results across years and buying groups

• Designed an interactive dashboard with KPIs, charts, tables, and slicers for easy analysis