typography and Local Brand Identity Guidelines

This project presents a complete local food brand identity system, developed as part of an academic branding project. The work includes logo design, visual identity elements, and practical brand applications.

The identity is built around a strong cultural and artisanal concept, reflected through:

A distinctive logo and custom typography

Repeating brand patterns

Color palette inspired by local markets and handmade products

Outdoor and indoor signage applications

Packaging design, shopping bags, aprons, and product mockups

The goal of this project was to create a cohesive and memorable brand experience that connects visually and emotionally with the target audience, while maintaining consistency across all touchpoints.