Driving Growth & Mitigating Risk for a Ride-Hailing App: A Data-Driven Business Analysis

Transformed 50,000+ raw trip data points into a strategic roadmap that directly informed initiatives to protect revenue, boost retention, and optimize operations for a Saudi ride-hailing platform.

Key Business Impacts & Achievements:

• Protected Revenue & Ensured Financial Accuracy: Safeguarded revenue by identifying and leading the resolution of a 94K SAR liquidity risk and a critical data anomaly, establishing a foundation for reliable financial forecasting and preventing direct financial loss.

• Solved Critical User Retention Issues: Diagnosed the root cause of a 67% trip cancellation rate, providing a data-backed strategy to directly improve user retention, increase completed rides, and enhance customer lifetime value.

• Drove Operational Efficiency & Reduced Costs: Pinpointed severe bottlenecks like 11-hour support resolution times, leading to recommendations for process automation that reduced manual workload and optimized driver dispatch, targeting significant cost savings.

• Mitigated Significant Regulatory Risk: Revealed that 30% of drivers lacked proper documentation, enabling the company to proactively address the gap and avoid potential fines, service interruptions, or reputational damage.

• Established a Foundation for Scalable Analytics: Implemented data governance and cleaned critical datasets, increasing trust in company data and accelerating the speed of future insights for the entire organization.