HOAX – The Italian Lounge | Social Media & Visual Content

HOAX – The Italian Lounge | Social Media & Visual Content

This project was created for HOAX – The Italian Lounge, a lifestyle spot in Riyadh where food, drinks, and atmosphere come together. The goal was to capture the real in-lounge experience and translate it into social content that feels as inviting and energetic as the space itself.

The visuals focus on mood first, warm lighting, relaxed moments, bold match nights, and the details people actually notice when they’re there. From food and drinks to live football nights, every post was designed to feel familiar, social, and easy to connect with.

The creative direction leans on clean layouts, strong typography, and Saudi-dialect captions to keep the content authentic and close to the local audience. Overall, the work reflects HOAX as more than just a place to eat, it’s a place to sit, stay, and enjoy the moment.