Portfolio Landing Page Design turning visitors into confident clients

Project Context

The Challenge

Design a personal portfolio that

functions as a credibility

building tool rather than just a

project showcase. Target

audience: startup founders and

hiring managers evaluating

freelance designers.

The Approach

Engineered the experience to

simulate how clients actually

evaluate freelancers 4 starting

with curiosity and ending with

hiring confidence. Built to

reduce uncertainty at every

touchpoint.

This one-week Figma project demonstrates how strategic UX thinking

transforms a portfolio from a gallery into a persuasive hiring tool