PLANTO - Indoor Plant E-commerce Website UX-UI Design

Planto is a conceptual e-commerce platform designed to help urban

users discover and purchase indoor plants without requiring botanical

knowledge.

Instead of functioning as a technical catalog, the experience focuses on

emotion, confidence, and simplicity 4 guiding users toward a purchase

through visual reassurance rather than expertise.

The project explores how interface structure can reduce hesitation for

beginner buyers and turn browsing into a calming lifestyle experience.