Skincare E-commerce Brand – Full Funnel Growth Strategy

When I joined the account, sales performance was unstable and declining.

The focus was not immediate scaling, but rebuilding a controlled performance structure.

Step 1:

Audited campaign structure, eliminated budget leakage, and redefined break-even CPA based on actual product margins.

Step 2:

Rebuilt creative testing framework to identify high-intent audiences and winning messaging angles.

Step 3:

Restructured prospecting vs retargeting allocation and optimized frequency to prevent audience fatigue.

Result:

Recovered revenue to EGP 360,080 with 450 orders and improved conversion rate to 2.7%, restoring profitable growth trajectory.