Skincare E-commerce Brand – Full Funnel Growth Strategy

Worked on building a structured performance system rather than running ads randomly.

Phase 1:

Focused on creative testing and awareness campaigns to identify winning angles and validate audience demand.

Phase 2:

Optimized traffic quality and landing page experience to improve conversion rate.

Phase 3:

Scaled purchase campaigns based on break-even CPA and profitable ROAS benchmarks.

Result:

Generated EGP 400,821 in sales with 546 orders and a 22% increase in conversion rate during the campaign period.