content plane

I created a structured Content Calendar based on a clear strategy aligned with the brand's objectives and the various stages of the Marketing Funnel.

The content was divided based on:

Key messages that reflect the brand identity

Clear objectives for each post (Awareness – Engagement – ​​Conversion)

Stages of the Buyer Journey

The appropriate content type for each platform

Optimal publishing timing

Content format (Reels – Posts – Stories – Carousels)

Writing style (Tone of Voice)

Visual direction

The calendar was more than just a publishing schedule; it was a comprehensive system that connects content, strategy, and target audience to increase engagement and improve conversions.