his project focused on developing a visual identity for a makeup brand that reflects elegance, femininity, and confidence.
The design concept was built around soft, harmonious color palettes combined with clean and modern typography to create a premium and memorable look. Special attention was given to color psychology to ensure the brand communicates beauty, luxury, and trust.
The brand identity included logo design, color selection, typography styling, and social media visuals to maintain visual consistency across all platforms.
The final outcome delivers a cohesive and aesthetic brand presence that appeals to the target audience and strengthens brand recognition.