Sales and Resource Optimization

An end-to-end dashboard designed to bridge the gap between performance

and sales results. The project transforms raw transactional data into a

strategic tool that monitors company-wide growth while tracking how

effectively different employee roles are managing their customer portfolios.

The Business Problem

The company was growing, but it was "flying blind." Managers knew sales were

happening, but they didn’t know if the workload was balanced. They couldn't tell if some

employees were overwhelmed with too many customers while others were underused,

and they didn't know which specific roles were driving the most profit